This is the first post in our Employee Spotlights blog series where each of us in the CNOC team shares something about ourselves. We're starting with Gilad, Founder and General Manager.
Running a small business is not simple, as you have probably heard or know personally. There is no manual, no instruction book or even a general guideline. Every business is amazingly unique, even compared to a very similar business in the same industry. Despite how it might seem, small business owners spend most of their time just winging it, making it up as we go and hoping that we made the right choice in any given situation. Sometimes it works, sometimes it closes the business.