Blog

This is the first interview in a series about preparing for and reflecting on the three long-distance trails that comprise the Triple Crown: the Pacific Crest Trail, the Appalachian Trail, and the Continental Divide Trail. Maleen Scholl is hiking the Pacific Crest Trail this year.

Go boldly where no Vecto has gone before. We're holding a couple contests in 2019: the Tallest Vecto Competition and the Farthest Vecto Competition. For both competitions you must provide photo proof (preferably with geolocation info) of your victory. Contests begin now and will end on December 31, 2019. First prize winner of each contest will receive a $100 Cnoc Outdoors gift card and the second prize winner will receive a $50 gift card. Farthest Vecto Contest Who will take the longest trek with the Vecto? Your journey must be done entirely on foot. (If you have a multi-modal portion...

2018 has passed in a whirlwind of growth, development and the endless pursuit of excellence in every area of our business. Like every relationship, we got to know each other, had quite the honeymoon phase, rocky patches and (on our side, at least) a decision to commit to being the best for you. The Vecto, our flagship product, only hit the market around Thanksgiving last year, so 2018 was really our first full year of making, selling, perfecting and servicing them. We came out with a second color, picked by popular vote, which provides an easy way to keep your dirty...

According to Google Analytics nearly 80% of the visitors to our website were men as of October 2018. Similar numbers were reflected in visitors to our Facebook page. This lack of gender parity isn't uncommon to the outdoor industry. According to their media kits, Outside Magazine has a readership that is only 30% female and Backpacker Magazine's is 33% female. A 2018 report by the Outdoor Industry Association shows that 46% of "outdoor participants" are female, so we'd like to get much closer to that percentage. Our Google Analytics results in October 2018 We wanted to make our business more...