Meet the ThruBottle

Cnoc Outdoors opened its doors in 2016. Since then, we’ve been asked - approximately a million times - to make a reusable alternative to a Smartwater Bottle 

If you’ve been one of the many, many people to reach out with that request over the years, then you know what our answer was: “We’re working on it!” For the last five years or so, we’ve worked on it. 

As of 2025, we’re no longer working on it. We’ve done it. 

A patent pending one liter bottle designed to be lightweight and slim with a 28mm thread. Most importantly, it’s fully reusable - made to be in fact. Made to go thru with you anywhere: from Mexico to Canada, from Georgia to Maine, from trailhead to trailhead, from point A to point B. 

The ThruBottle is coming your way this spring. We are working with a factory in California to make the bottle and then assembling them ourselves, so our first batch will be relatively small and will be offered through a presale to create a more efficient process for our small logistics and assembly team. We are anticipating that first batch to sell out, so please sign up if you’d like to be notified when our presale opens. This is not our newsletter list - signing up only notifies you when the bottle is available for presale. 

Thank you for your patience through the years. We are so excited to show you the Thrubottle!