Why Are We Rebranding?

Why Are We Rebranding?

Cnoc Outdoors was started in 2016 when founder Gilad Nachmani snapped his trekking poles while hiking Cnoc na-Gareig in the Scottish Highlands and decided he wanted to make his own. Since then, more than a few major changes have happened. Six years ago this month, we began sending out the very first Vectos and they quickly became a fixture in hiker packs. We expanded our product range to include food bags, collapsible bottles, and handwashing tools. In March of 2023, we moved the sale of our trekking poles - Cnoc’s first product! - to our new brand, Diorite Gear

Cnoc looks different than it did when it was founded in 2016. It’s progressed from an unknown brand with one product to the makers of the Vecto to a one-size-fits-all host for all the products we could dream of. The launch of Diorite Gear was intended to allow us to grow our carbon fiber products on their own, sure. But we also wanted to use the moment to streamline what exactly “Cnoc Outdoors'' was. 

And what is Cnoc now?

Cnoc Outdoors is a hydration company. It may have started with a pair of broken trekking poles, but today, more folks call the Vecto a “See-Nock'' than those that use its actual name. Cnoc makes the Vecto. They can’t be separated and we don’t want them to be. Cnoc and the Vecto will go hand in hand and the products we launch under the Cnoc umbrella should reflect that. 

We’re doing some rebranding to remake the image of Cnoc into the hydration brand it already is. Here’s a list of things that will happen with this rebrand:

  • We’ve redesigned our logo with a hydration focus and included an homage to our best seller.
  • We put that logo on a bunch of hats!
  • We’re launching a limited edition glow in the dark Vecto to celebrate the Vecto’s six year birthday.
  • With a renewed focus, we have a slew of new hydration products headed your way over the course of the next few months.

Part rebrand and part celebration of how far we’ve come, we’re excited to show you what Cnoc has in store in the next few months! If you’d like to keep up with the new product launches and any stock sales we may run, make sure to subscribe to our newsletter or follow us on social media. The new logo hats and the limited edition Vecto are both available now - hurry, when they’re gone, they’re gone! 

Glow in the Dark Vecto

Thank you all for the support you’ve shown for Diorite Gear since its launch and Cnoc Outdoors over the years. Without you, we wouldn’t be in this position of needing to streamline all the products we’ve released since our founding - what a good problem for us to have! As per usual, please reach out to contact@cnocoutdoors.com with any thoughts, questions, or concerns you may have - we always, always, always want to hear from you! 

Looking forward, we can hear you asking: what happens if you want to design a piece of gear that isn’t a hydration or carbon fiber product? We do like to follow our ideas wherever they lead without worrying about its cohesion with our existing product range. So to that we say: well, we know how to launch a new brand now. 

1 comment

  • Glenn Roberts

    This might be a Diorite product idea. It’s not completely original with me; I first read about it in Colin Fletcher’s Complete Walker and also saw it in Mountainsmith’s Slingback chair. Would it be feasible to create a product that would weigh only a few ounces but allow you to use your pack as a backrest (“chair”)? It could be something as simple as a set of reinforced pockets (like those on the backpacking chairs like REI sells or the Slingback) that hold trekking poles – the trick would be how to attach them (permanently or temporarily) to the top of the pack or to the shoulder straps. Another thought (as trekking pole tents become more popular) would be an apparatus that would attach to the pack and include short collapsible carbon-fiber poles that could fold out to support the pack. The weight goal for such a system would be less than 6 ounces. I think it would only work with a framed pack, but if you could come up with something for frameless packs, you’d be a genius!

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