There is a story told of a farmer who lived in nearby Chesham, New Hampshire. The farmer often boasted that he "had the sharpest and most durable axe in the region". The farmer said that, as a young boy, his grandfather had given him the axe and that he'd been using it every day for the past 72 years. He went on to say that while he had replaced the handle six times and the head twice, it remains the "best damn axe he ever owned".
In many ways, my CNOC carbon trekking poles are like the Chesham Farmer's axe.
Through the past two years, I've hiked, Nordic walked and snowshoed hundreds (perhaps a thousands) of miles, replaced the carbide tips three times, changed three pairs of mud baskets, replaced my snow basket and when I recently got the lower shaft snagged in my snowshoe when I crashed down a ravine, I had to order and replace the broken lower shaft.
And yet, everything else that should have broken or worn out from my near daily use of these poles...hasn't!
When I purchased these poles back in June of 2020, the advertisement said that "these CNOC trekking poles would be the last pair of trekking poles that I would ever buy".
What kind of business model is this?
Imagine, making a product that can "last" a lifetime.
Perhaps someday, I too will leave my CNOC trekking poles to my grandson...just like the Chesham Farmer.
